New White Continent is an installation made from elements and objects that people use in protests. Banners, flags and pamphlets are set in the space like the remains of an imaginary demonstration. The messages on the banners are all related to the issue of the unbalanced relationship between human consciousness and the world that man builds for himself. As a whole, the installation evokes the utopian world of a New White Continent – a continent that is completely independent in its unusual and impossible way of survival – as a clear message about the consequences of an irrational manipulation of our environment.
New White Continent functions as a metaphor for the loss of unspoilt nature – the main cause of the displacement or complete disappearance of a lot of plant and animal species. The fictional Continent should remind the visitor of real-life occurrences, and as such challenge him to consider how important our relation with our environment is.